Soft Plastic Recycling | Cinderella

Cinderella Pouches and Soft Plastics Recycling

We proud to announce that all Cinderella Pouches are part of the Soft Plastic Recycling Scheme.

Soft Plastics are considered to be any flexible plastic which can be scrunched into a ball.

All you have to do is simply take your used Soft Plastics, once clean and dry, to your nearest participating store and put them in the Soft Plastic Recycling Bins.

These green and white bins are available at selected Countdown, New World, The Warehouse, Pakā€™nSave and other locations.

Did you know the Soft Plastics you drop off are re-processed into a range of new plastic products so thank you for doing your bit to help create a sustainable circular economy.

We are committed to introducing the Soft Plastics Recycling information on all new packaging going forward and will be updating our existing Cinderella pouches too!

For more information about the Soft Plastic Recycling Scheme, click here.

Please email us at if you would like any further information about our packaging.